Official information
This restaurant is registered on Tabelog as a corporate member. Business information is released by the staff.
The Tabelog Award 2026 Bronze winner
Selected for Tabelog Sushi WEST "Tabelog 100" 2025
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- Categories：
- Budget：
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Online reservationInstant reservations, no phone calls.
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Specialities
Chef
Yusuke Ino - A Fusion Style of Edomae and Ehime
Food
Building Relationships with Fishermen While Pursuing Seasonal Sushi Unique to Ehime
Drink
"During the Corona Pandemic, the Stone Zutsu 'Love' Created by Myself is Perfectly Compatible with the Grip"
Set menu
Luxurious Sushi Kaiseki Lunch Course Perfect for lunch during your travels, business meetings, or celebrations.
An exquisite course featuring a selection of the chef's specially chosen nigiri toppings.
[Lunch/Dinner] Appetizers and Nigiri
Experience carefully selected ingredients that the chef is eager for you to enjoy.
Review
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グルタミン酸333
Hiroshima
Review 985 postsFollowers 1,589 peopleExceptional sushi lunch at an unbeat...
Located on the 3rd floor of the MITSUWA320 building in Ni-banchō, Matsuyama, this restaura...View details
Visited on May, 2026
2 times
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sakur776Aichi
Review 5,297 postsFollowers 11,583 peopleA must-visit for food lovers! Sushi ...
This is the third stop on my Shikoku sushi tour, and it’s the perfect finale. I visited Su...View details
Visited on May, 2026
1 time
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きしころりんFukuoka
Review 1,133 postsFollowers 852 peopleUnbelievable quality for April! A tr...
Honestly, this was quite shocking. I had a lunch course at Sushi Ino in Matsuyama, and to...View details
Visited on April, 2026
1 time
Restaurant information
Details
| Restaurant name |
Sushi Ino
|
|---|---|
| Awards & Recognitions |
The Tabelog Award 2026 Bronze winner
The Tabelog Award 2026 Bronze winner
The Tabelog Award 2025 Bronze winner
The Tabelog Award 2025 Bronze winner
Selected for Tabelog Sushi WEST "Tabelog 100" 2025
Selected for Tabelog Sushi WEST "Tabelog 100" 2025
Selected for Tabelog Sushi WEST "Tabelog 100" 2022
Selected for Tabelog Sushi WEST "Tabelog 100" 2022
Selected for Tabelog Sushi WEST "Tabelog 100" 2021
Selected for Tabelog Sushi WEST "Tabelog 100" 2021 受賞・選出歴 閉じる
The Tabelog Award 受賞歴
2026年Bronze受賞店
The Tabelog Award 2026 Bronze 受賞店
2025年Bronze受賞店
The Tabelog Award 2025 Bronze 受賞店
百名店 選出歴
寿司 百名店 2025 選出店
食べログ 寿司 WEST 百名店 2025 選出店
寿司 百名店 2022 選出店
食べログ 寿司 WEST 百名店 2022 選出店
寿司 百名店 2021 選出店
食べログ 寿司 WEST 百名店 2021 選出店 |
| Categories | Sushi |
| Phone number (for reservation and inquiry) |
089-948-9986 |
| Reservation availability |
Reservations available
● We may refuse entry to guests wearing strong perfumes. |
| Address |
愛媛県松山市二番町1-10-9 MITUWA320 3F |
| Transportation |
The building on the corner of Yasaka-dori and Nibancho intersection. The first floor is a sweets shop. 229 meters from Okaido. |
| Business hours |
|
| Average price |
JPY 20,000 - JPY 29,999 JPY 10,000 - JPY 14,999 |
| Average price（Based on reviews） |
JPY 20,000 - JPY 29,999JPY 10,000 - JPY 14,999
|
| Payment methods |
Credit card accepted Electronic money not accepted QR code payments not accepted |
| Receipt (Qualified simple invoice) |
Qualified invoice (receipt) available Registration numberT2500001019474 *For the latest registration status, please check the National Tax Agency's Qualified Invoice Issuer Publication Site or contact the restaurant. |
| Service charge & fee |
Service charge: 3% Original text サービス料3% This section has been automatically translated. Please check with the restaurant for accurate information. |
Seats/facilities
| Number of seats |
10 seats |
|---|---|
| Maximum party size | 10 people（Seating） |
| Private rooms |
Unavailable |
| Private use |
Available For up to 20 people |
| Non-smoking/smoking |
Non smoking Ashtrays are available at the entrance. |
| Parking |
Unavailable There is a paid parking lot nearby |
| Space/facilities |
Stylish space, Relaxing space, Counter seating |
Menu
| Drink |
Sake (Nihonshu), Shochu (Japanese spirits), Wine, Particular about Sake (Nihonshu) |
|---|---|
| Food |
Particular about fish |
Feature - Related information
| Occasion |
This occasion is recommended by many people. |
|---|---|
| Dress code |
● Please note that we may refuse entry to guests wearing strong perfumes. |
| Website | |
| The opening day |
2014.11.11 |
| Remarks |
We also accept reservations by phone. |
Find Similar Restaurants （Occasion)
Find Similar Restaurants （Area)
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Categories
Rankings in nearby areas
閉じる
ChefYusuke Ino - A Fusion Style of Edomae and Ehime
Born and raised in Ehime in 1984. I started my culinary journey at the age of 16, gaining experience in various types of cuisine, primarily focusing on sushi. I was particularly captivated by sushi, which maximizes the quality of its ingredients, and decided to pursue a career as a sushi chef. In 2014, I opened "Sushi Ino" in the heart of Matsuyama's bustling downtown, and I continue to operate it to this day. My current style of sushi is greatly influenced by my hobby of exploring different foods, and I have built relationships with chefs from renowned sushi restaurants. I continue to evolve my craft, blending Edo-style sushi with elements from Ehime.
Food Building Relationships with Fishermen While Pursuing Seasonal Sushi Unique to Ehime
The only fish that we regularly procure from Toyosu is the tuna from Yuinoka. Other than that, we cherish local seasonal fish such as the white sweetfish from Yahatahama, the sea bream from Ainanchō, and the red sea urchin from Fukujima Island. Among these, the fish from fisherman Junichi Fujimoto of Oshima has overwhelmingly increased in proportion over the past few years. "We use Fujimoto's fish without any processing at all. It's truly wonderful," he expresses, showing immense trust in his discerning eye. We get to enjoy the sweet, flavorful rice typical of Ehime, paired with the exceptionally fresh fish from the Seto Inland Sea.
Drink"During the Corona Pandemic, the Stone Zutsu 'Love' Created by Myself is Perfectly Compatible with the Grip"
One of the other pleasures of "Sushi Iino" is the rich lineup of sake. The "Ai" from Ishizuchi, which is made in a tank borrowed from the Ehime Food Ingredients Research Association that he founded, is a bottle that is only allowed to be served in restaurants outside the prefecture. Considering its compatibility with local fish and sushi, it's definitely worth trying. In addition, there are many rare and exquisite sakes such as Juyondai, Aramasa, and Jikon. The belief that rice should be paired with rice sake is strong, and it's also appreciated that you can order from as little as 5 shaku.
Matsuyama Sushi: The Finest, Honoring Local Fish and Food Culture with Edo-Style Craftsmanship.
In Ehime, Chef Ino has dedicated himself to perfecting sushi for the past ten years since opening his restaurant in the bustling city. Now recognized as a highly esteemed sushi chef in Ehime, he share...s his thoughts on his craft: "I admire Edomae sushi, but I strive to pursue a style that can only be found in Ehime." He actively engages with chefs from Tokyo, continuously researching and incorporating Edomae techniques when necessary. Meanwhile, his sushi, primarily made with fish sourced from local fisherman Junichi Fujimoto, showcases the unique flavors of Matsuyama, prepared with minimal alteration to highlight the quality of the ingredients.